Crowdfunding Behavior for Sustainable Development

In a new study, CSMRE faculty affiliate Jim Petrick and a college examine factors that influence participation in crowdfunding. They collected data from participants living in Korea. A number of factors were associated with people’s intentions to give, including their general attitudes, the expectations of others close to them, and barriers, among others.

Kim, M. J., & Petrick, J. F. Roles of constraint and attachment in crowdfunder behavior for sustainable development: An extended theory of planned behavior. Sustainable Development.