Personal Branding in a Sport Marketing Class

In a recent paper, CSMRE faculty affiliate, Natasha Brison, and colleagues described a way for sport marketing instructors to integrate experiential learning into their classes. The focus was on personal branding and included four elements: (1) a video, (2) audit, (3) brand development video, and (4) critical self-evaluation. The authors “encourage sport management educators to consider adopting this project and call for further research which investigates personal branding and career outcomes unique to the sport industry.”

Oshiro, K. F., Brison, N., & Bennett, G. (2021). Personal branding project in a sport marketing class. Journal of Hospitality, Leisure, Sport & Tourism Education.